Loud Hours
A launch campaign that only comes alive after midnight.
The work
A late-night radio app needed to be found by people who are awake when everyone else is not. The campaign ran on screens, in feeds and on the street, and changed after midnight.
Social-first: vertical films, stickers, and a set of loops built for the scroll.
24
Vertical films
3
Out-of-home formats
1
Launch microsite
Next project
Soundcheck '27
